What makes a great brand guide? 

A good brand guide can help everyone from a new employee to a media contact to a vendor understand your brand in order to best represent it.  

The most useful, relevant brand guides have a few key elements in common: they outline the brand's vision and voice, define correct — and incorrect — logo usage, and give the reader a good sense of the brand's personality. 

Want to see what we mean? Download our brand guide.